AI Products & Tech-Enabled Advertising
SAB Next connects latest generation of global platforms and technologies that are shaping the future of marketing and business to become them available for our network and monetize them across the region.
Where strategy becomes a scalable product
Powered by AI, data, and measurable performance.
SAB Next is SAB Marketing Connections’ AI and innovation unit: Avatars, Instreamatic, Trackdesk, and Decidata, built to scale creativity, optimize media, and drive conversion.
WHAT IS SAB NEXT
AI that’s built for business outcomes
SAB Next is where our technology lives — turning strategy into repeatable, scalable solutions. We combine AI, automation, and real-world signals to help brands move faster, personalize at scale, and measure what truly drives results.
- AI Avatars → always-on content, training, and brand presence
- Instreamatic → real-time creative optimization for CTV / OLV / Audio
- Trackdesk → affiliate & partner programs with full tracking and payouts
- Decidata → programmatic activation triggered by real-world signals
AI AVATARS
AI Avatars: your brand, always on
We create AI-powered digital people to scale communication and content without constant re-recording. Two options: TwinLine (Digital Twins) and SparkInfluence (Original AI Characters).
Use cases: brand character for campaigns, medical visitors, recurring content series, always-available “creator” for your community, executive messaging, onboarding, compliance, video-sales, expert explainers.
Your imagination is the limit!
SparkInfluence (Built-from-scratch characters)
SparkInfluence (Built-from-scratch characters)
Original AI characters designed as brand ambassadors/influencers — turning content into a long-term brand asset.
TwinLine (Digital Twins)
SparkInfluence (Built-from-scratch characters)
A high-quality AI replica of a real person (face/voice/motion). Perfect for CEOs, spokespeople, sales teams, training, and internal comms.
Instramatic
Match creative with media and optimize while the campaign runs
What it does
Instreamatic generates and optimizes multiple versions of ads (video/CTV/audio), adapting messaging, voiceover, and contextual elements to different audiences and moments, without re-shooting.
Why it matters
When creative becomes dynamic, campaigns improve faster, reducing fatigue, increasing relevance, and scaling personalization efficiently.
How it works
- Start from existing assets or new content (CTV / OLV / Audio).
- AI analyzes creative like an always-on focus group to identify improvement opportunities.
- Generate audience/context-specific versions (“ad treatments”).
- Launch variants and optimize in-flight based on performance.
Low-friction integration
- All-inclusive model: fees included within the media buy.
- Works with your stack: integrate without changing your DSP, publishers, or rates.
TRACKDESK:Affiliate & Partner Marketing with Full Tracking
No more “who drove that sale?”
Trackdesk lets brands create, operate, and scale affiliate and partner programs: trackable links/codes/assets, conversion attribution, and automated commission rules and payouts.
Use cases
E-commerce affiliates • customer referrals • B2B lead partners • publishers/media • influencers • franchises/distributors • events (QR) • subscriptions/SaaS.
Define offer + commission rules → generate links/codes → partners publish assets → conversions tracked → reporting + automated payouts.
DECIDATA
Programmatic Activation Based on Real-World Signals
Decidata triggers, pauses, or adjusts programmatic investment based on real-time signals — connecting moments (weather, sports, TV timing, context) to media activation.
- Digital Sync (TV / Sport / Weather): boost or launch campaigns at the exact moment an event happens (goal, kickoff, rain, heat, competitor ad, etc.).
- CTV Contextual: deliver video on Smart TV/CTV when content context matches — cookie-free, brand-safe, context-targeted.
- Media Attribution: measure the real incremental impact (“uplift”) of TV/Radio and optimize by performance (CPV, CPL, CPA, attributed ROAS).
An ecosystem: from content → to performance → to conversion.
- Avatars create volume and brand presence.
- Instreamatic personalizes and optimizes creative by audience and context.
- Trackdesk turns content into measurable partner-driven conversion.
- Decidata amplifies results by activating media at the right real-world moment.
Fast deployment • Integrates with your stack • Full-funnel approach
Copyright © 2026 SAB Group - All Rights Reserved.
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.